Privacy Policy
Last Updated:
1. Introduction
Welcome to Pineway ("we," "our," or "us"). Pineway Labs, Inc. helps coaches and other experts run their businesses and support their clients. Our services include meeting recording, transcription, and AI-assisted features.
This policy covers our website and web application, including information about clients and meeting participants who do not have a Pineway account. This Privacy Policy explains what information we collect, how we use it, and your rights in relation to it.
2. Definitions
- Coaches: Users who register to sell products, services, or content on the platform.
- Customers: Users who purchase products, services, or content from Coaches.
- Users: Refers collectively to both Coaches and Customers.
3. Information We Collect
We collect information that you voluntarily provide to us when you register on the specific website or apps, together with information generated automatically as you use the platform.
A. Personal Information
- Account Registration: When you sign up (as a Coach or Customer), we collect identifiers such as your name, email address, and username.
- Profile Content: Coaches may add a profile picture, biography, social links, and other public page content. Anything you publish on your Pineway page is visible to the public by design.
- Coach Business Info: Coaches may provide additional information required for payouts and tax compliance (business name, address), which is handled securely by our payment partners.
- Booking and Order Details: When a booking or purchase is made, we record what was bought or booked, when, the amount, and any information the Customer submitted at checkout or in a Coach's intake form.
B. Payment Information
We do not store or collect your payment card details.
All payments are processed by third-party payment processors (such as Stripe). That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy.
C. Usage Data (Product Analytics)
We use PostHog as our product analytics, feature flagging, and error monitoring platform. It records how the platform is used so we can fix problems, measure whether features work, and release changes safely. This is described in detail in Section 4A.
- PostHog sets first-party cookies and uses a persistent identifier so repeat visits from the same browser can be recognized.
- When you are signed in, product usage is attributed to your account and includes your name and email address.
- Analytics traffic is routed through our own domain (pineway.io) before reaching PostHog, and is processed in PostHog's European Union region.
- We do not use PostHog data for advertising, and we do not share it with ad-tech companies or data brokers.
D. Advertising Data (Meta Pixel and Conversions API)
We use the Meta Pixel and Conversions API on our marketing and authentication pages to measure how well our advertising works, so we can tell which campaigns bring people to Pineway. This is described in detail in Section 4I.
- We report that an account was created, together with the address of the sign-up completion page. We send this registration event from your browser through the pixel and from our server through the Conversions API. We also send page-view events through the pixel, only on marketing and authentication pages, including sign-in, sign-up, and onboarding pages.
- Meta sets its own cookies so it can recognize the same browser across visits. Page-view and registration events include your IP address, browser details, and available Meta cookie identifiers so Meta can match the conversion to an ad.
- With your consent, we also send hashed versions of your email address and account identifier to help Meta match the registration. We do not send your name or the raw email address or account identifier.
- Unlike our product analytics, this is cross-site tracking, and the data reaches an advertising company.
E. Client Notes and Imported Documents
We store information you submit to Pineway and process it to provide the features you use. For example, when you upload or import a document, our systems process its contents to create notes for the client you select.
Client note titles and content, along with document details retained for imports, are encrypted at rest using keys managed by Pineway. Our systems can decrypt this information to display it to authorized users (you, or your clients when you choose to share information with them) and provide requested features. Other data, such as client identifiers, import status, and temporary source files, is protected by access controls but does not use this additional layer of content encryption.
Temporary files uploaded for an import are eligible for deletion after 24 hours, once they are no longer queued or processing. Imported notes are kept separately and follow the retention and deletion rules in Section 9. We retain encrypted document details to track where notes came from and avoid duplicate imports; deleting a source document does not delete the notes created from it.
You must have authority to submit information about other people. Pineway does not require sensitive information, such as health data, to provide its services. The restrictions on special-category data in our Data Processing Agreement continue to apply.
F. Meeting Recordings, Transcripts, and Summaries
When a Coach enables recording for their meetings, we process meeting links, access details, session times, participant names, recorded audio, and transcripts. Transcripts can include speaker labels and timestamps. We may also generate summaries and follow-ups from the meeting content.
The Coach is responsible for informing participants and obtaining any consent or other authorization required to record meetings, transcribe them, and use AI features. If you are a participant, contact the Coach about recording choices and requests relating to your session data.
4. Third-Party Services & Technology
To provide our service, we use specific third-party tools. We have configured these tools to prioritize your privacy. Our full list of authorized subprocessors, and the terms on which we process personal data on behalf of customers, are set out in our Data Processing Agreement.
A. Product Analytics, Feature Flagging, and Error Monitoring (PostHog)
We use PostHog to understand product usage, diagnose errors, and manage feature releases.
- Feature flags let us switch features on or off, and release them to selected accounts, without deploying new code.
- When you are signed in we send your account identifier, which is what features are released against, along with your name and email address so product usage can be attributed correctly.
- We capture product usage events, error and exception reports, browser console output, and server-side logs and performance traces, so we can find and fix faults.
- We capture session recordings, which replay how you interacted with our pages. PostHog's default input masking is applied, and card details are entered in our payment provider's own hosted fields, so they are not captured. We also block sensitive note, transcript, and follow-up content from replay on protected surfaces and filter sensitive network records, including note searches and AI requests. These controls reduce exposure of client content; operational telemetry still includes account identifiers, usage information, and errors.
- We record diagnostic information about our AI features (such as model, latency, token counts, and cost) with PostHog's privacy mode enabled, so prompt and response content is not sent.
- Your data is processed in PostHog's EU region, and analytics requests are proxied through our own domain rather than sent to a third-party host directly.
- For more information, please visit PostHog's Privacy Policy.
B. Payment Processors
We work with Stripe to process payments and payouts. Their privacy policy governs the handling of your financial data.
C. Bot Protection (Cloudflare Turnstile)
We use Cloudflare Turnstile to protect our platform from automated bots and abuse. Turnstile is a privacy-friendly CAPTCHA alternative.
- Turnstile does not use intrusive tracking or build advertising profiles.
- It may process limited technical data (such as browser signals) to verify that a visitor is human.
- For more information, please visit Cloudflare's Turnstile Privacy Policy.
D. Google Services
We integrate with Google for the following purposes:
- Authentication: We use Google Sign-In to allow users to log in to Pineway using their Google account. We only request the minimum permissions necessary to authenticate your identity (name, email address, and profile picture).
- Google Meet (Calendar Links): Coaches may optionally grant Pineway permission to create Google Meet links on their behalf for scheduling sessions with clients. This permission is only requested when explicitly granted by the Coach, and is used solely to generate meeting links.
- Google Calendar: Coaches may optionally connect their Google Calendar to allow Pineway to read free/busy availability (read-only access) and, when granted, to create calendar events on behalf of Coaches and their clients. We request only the minimum permissions required for these functions. We do not read, store, or share the content of your calendar events beyond what is necessary to create or display scheduling information.
Importing from Google Drive: You can bring existing documents into your client workspace by providing a publicly accessible document or folder link, or by connecting a Google account where that option is available. Public links let us read the documents you select without access to your Google account. Connecting an account grants read-only Drive access, which can cover more files than those you choose to import. We use that access to read the selected files and create notes from their contents. Connection tokens are stored encrypted, and we do not edit your Drive files.
A document shared with "Anyone with the link" can be accessed outside Pineway by others who have the link. Only change sharing permissions if you are authorized to do so. When you choose to import, a separate copy is created on Pineway. This copy isn't deleted when you change the source's permissions, delete it from Drive, or revoke access to your Google account. You can manage those notes separately in Pineway.
Google's handling of your data is governed by Google's Privacy Policy. You may revoke Pineway's access to your Google account at any time via your Google account settings.
E. Apple Calendar (iCloud)
Coaches may optionally connect Apple Calendar (iCloud) so that session times stay in sync with their own calendar. Apple does not offer an OAuth flow for calendar access, so this connection uses your Apple ID together with an app-specific password that you generate in your Apple account. We store that app-specific password encrypted and use it only to reach your iCloud calendars over CalDAV. We never ask for, receive, or store your main Apple ID password.
- Availability (reading): iCloud does not reliably answer free/busy requests, so Pineway reads the events in the calendars you select for conflict checking (all calendars on the account, unless you choose specific ones) within the scheduling window being viewed, and converts them into busy time ranges. Those ranges are used only to work out when you are free; we do not store your calendar events or their contents.
- Session events (writing): When a session is booked, rescheduled, or cancelled, we create, update, or delete a calendar entry in the calendar you selected. That entry contains the session title and description, the meeting link, the start and end time, and the other participant's email address as an attendee.
- Scope: We access your iCloud calendars only for the scheduling purposes described above, and we do not read, store, or share other data in your Apple account.
Apple's handling of your data is governed by Apple's Privacy Policy. You may end Pineway's access at any time by disconnecting Apple Calendar in your Pineway settings, or by revoking the app-specific password in your Apple account settings.
F. Video Conferencing (Zoom)
We integrate with Zoom so Coaches can host session calls:
- Zoom (Meeting Links): Coaches may optionally connect their Zoom account so Pineway can create Zoom meeting links on their behalf for scheduling sessions with clients. This permission is only requested when explicitly granted by the Coach and is used solely to generate meeting links. We also read the Zoom account's user identifier to associate the connection with the Coach's Pineway account.
Zoom's handling of your data is governed by Zoom's Privacy Policy. You may revoke Pineway's access at any time by disconnecting Zoom in your Pineway settings, or by removing the Pineway app from your Zoom account settings.
G. Transactional Email and Notifications
We use Resend to deliver transactional emails, such as purchase receipts, payout notifications, and account security alerts. Deciding which notifications to send, and on which channel, is handled by a self-hosted notification platform running on infrastructure we control.
- We share only the minimum information necessary to deliver emails (recipient email address and the content of the notification).
- Resend does not use your email address for marketing or third-party advertising.
- For more information, please visit Resend's Privacy Policy.
H. Marketing and Newsletter Email
We use Customer.io to send product and lifecycle marketing emails. Blog newsletter subscriptions are managed by our self-hosted blog platform, running on infrastructure we control.
- We share your name and email address with Customer.io only where you have not opted out of marketing emails.
- Blog newsletter subscribers can unsubscribe from any newsletter emails.
- Opting out of marketing emails does not stop transactional emails, which are essential to operating your account.
I. Advertising and Conversion Measurement (Meta Pixel and Conversions API)
We advertise Pineway on Facebook and Instagram, and we use the Meta Pixel and Conversions API to measure whether those ads lead to registrations. The pixel is a small script from Meta Platforms that loads on our marketing and authentication pages.
- We report when someone finishes creating an account. We send the registration event through both the browser pixel and our server, using the same event identifier so Meta can count it once. We also send page-view events through the pixel, only on marketing and authentication pages, including sign-in, sign-up, and onboarding pages.
- Meta receives the address of the page viewed or the sign-up completion page, your IP address, your browser details, and available Meta cookie identifiers. Meta sets its own cookies to recognize the same browser on later visits. We hold an ad click identifier in memory as you navigate and, after you accept optional cookies, store it in a first-party cookie for up to 90 days.
- With your consent, our server also sends hashed versions of your email address and account identifier. Hashing allows Meta to match these values with information it already holds; it does not make them anonymous. We do not send your name or the raw email address or account identifier, or upload customer lists for ad targeting.
- Unlike the other tools we use, this is cross-site tracking. Meta may match what it collects to a Facebook or Instagram account and use it to show ads on its own platforms.
- The pixel does not run on Coach pages, including their booking and product pages, or anywhere in the signed-in dashboard.
- The pixel does not load at all unless you accept optional cookies. If you later withdraw that consent, we tell Meta to stop, stop loading the pixel, and stop sending page-view events through the pixel and registration events through the Conversions API.
- For more information, please visit Meta's Privacy Policy.
You can turn this off at any time through . You can also limit how Meta uses activity from other sites in your Facebook or Instagram account settings.
J. Infrastructure and Background Processing
We rely on the following providers to run the platform:
- Supabase for our database, authentication, and file storage.
- Fly.io for application hosting and compute.
- Trigger.dev for background jobs, such as sending scheduled reminders and processing transcripts.
K. Meeting Recording, Transcription, and AI
Our meeting-recording service runs on infrastructure we control, using Fly.io and Supabase. We use self-hosted software to join supported meetings as a recording participant and record audio. Recorded audio is sent to Deepgram for transcription. Trigger.dev coordinates transcription, summary generation, and scheduled deletion of temporary files and recordings. It processes job identifiers and the data needed to perform those tasks.
AI-assisted features send relevant notes, transcripts, instructions, and other selected context to OpenAI to generate summaries, suggestions, or follow-ups. These services need to process readable content to provide their results and encryption of stored content does not prevent this processing.
We have configured OpenAI's data-sharing controls so customer content is not used to train its models. We also disable response storage for meeting summaries and follow-ups. OpenAI's Zero Data Retention option is not enabled for our account, so data may still be retained for abuse monitoring and other purposes described in OpenAI's API data controls.
We have opted out of Deepgram's model-improvement program, so audio and transcripts we send for transcription are not used to train or improve its models. Deepgram may retain request metadata and usage logs. For details, see Deepgram's data-handling documentation.
5. International Data Transfers
Pineway operates globally with team members and users across multiple countries. Our primary application data is stored on servers in Europe: our database, authentication, and file storage in Zurich, Switzerland, and our application hosting, including our meeting-recording service, in Frankfurt, Germany. Switzerland is outside the European Union. Product analytics data is processed in the European Union.
Some of our service providers are based in the United States or process data globally. Those providers are listed in our Data Processing Agreement.
If you are located in the European Economic Area (EEA), the United Kingdom, or other regions with data protection laws, your personal information may be transferred to and processed in countries outside your region. We ensure adequate protection through Standard Contractual Clauses and other legally approved mechanisms to safeguard your data during international transfers.
6. How We Use Your Information
We use the information we collect to:
- Facilitate the Marketplace: Allowing Customers to buy and Coaches to sell.
- Account Management: Managing your registration, login, and account preferences.
- Communication: Sending you transaction receipts, payout notifications, and critical service updates.
- Platform Improvement: Analyzing product usage data to fix bugs and improve user experience.
- Feature Releases: Deciding which accounts see a new or changed feature, so we can roll changes out gradually.
- Security and Fraud Prevention: Detecting abuse, blocking automated attacks, and protecting accounts.
- Legal Compliance: Meeting tax, accounting, and other legal obligations.
- Marketing & Product Updates: We may send you occasional emails about new Pineway features, tips, or creator success stories. You can unsubscribe from marketing emails at any time via the link in any message. Transactional emails (receipts, payout notifications, security alerts) cannot be disabled as they are essential to operating your account.
- Advertising Measurement: Measuring how many people reach Pineway from our ads on Facebook and Instagram and go on to create an account, so we know which campaigns are worth running.
7. Data Sharing
We do not sell your personal data. We share data only in the following circumstances:
- Between Coaches and Customers: When a Customer purchases from a Coach, the Coach receives the Customer's name and email address to fulfill the order and provide support. Coaches are responsible for their own legal compliance regarding the data they receive.
- Service Providers: With vendors (listed in Section 4) who help us operate the platform.
- Advertising Measurement: The Meta Pixel and Conversions API report account signups to Meta, and the pixel also reports page views on marketing and authentication pages, so we can measure our ads. Under some privacy laws this counts as "sharing" for cross-context behavioral advertising. See Section 4I.
- Legal Obligations: If required by law (e.g., to comply with a subpoena or legal process).
Important Note for Customers:
When you purchase from a Coach on Pineway, that Coach becomes an independent data controller for your information (name, email, and any details you provide during checkout). The Coach is responsible for how they use, store, and protect your data in compliance with applicable privacy laws. When a Coach uses Pineway to manage information about their clients, we process that information on their behalf under our Data Processing Agreement. We also act as a controller for information we use to manage accounts, handle billing, keep Pineway secure, and run our business. If you have questions or want to access, correct, or delete information your Coach manages, contact them directly. We work with your Coach to help them respond.
8. Cookies and Tracking Technologies
We use three kinds of cookies and similar technologies:
- Essential cookies, which the platform needs in order to work. These include authentication cookies to keep you logged in securely, and session cookies to remember your preferences during a single visit.
- Product analytics cookies, set by PostHog on our own domain, which let us recognize repeat visits from the same browser and understand how features are used. See Sections 3C and 4A.
- Advertising cookies, set by Meta through the Meta Pixel, which let us measure how many people reach Pineway from our ads and go on to create an account. These are third-party cookies, and Meta can read them across other sites that carry its pixel. See Sections 3D and 4I.
Product analytics and advertising cookies are optional. We do not set them until you accept them in the cookie banner, and choosing "Only required" leaves them off. You can change or withdraw that choice at any time through , which is also linked in our footer.
We do not sell the data these cookies generate.
You can manage cookies through your browser settings, and most browsers also let you send a "Do Not Track" or "Global Privacy Control" signal. Disabling essential cookies may prevent you from using certain features of Pineway.
9. Data Retention
We retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
Recording retention is configurable in recording settings, with a default period of seven days. We schedule deletion of recording files and temporary data held by our recording service after the retention period. Deletion runs in background jobs and can be delayed by processing or retries. This does not automatically delete the notes, transcripts, or summaries saved in Pineway.
Temporary files uploaded for document imports are scheduled for deletion after 24 hours, once they are no longer queued or processing. The notes created from those documents are kept separately. We may retain information about the source document to identify where a note came from and avoid importing the same document twice. Deletion of a source document does not delete the imported note.
Contact us or the Coach responsible for your information to request access, return, or deletion. Legal obligations, disputes, and backup copies may affect when deletion is complete. Return and deletion of data processed for a Coach are also governed by our DPA.
10. Business Transfers
If Pineway is involved in a merger, acquisition, asset sale, or other business transaction, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website before your data is transferred and becomes subject to a different privacy policy. You will have the opportunity to delete your account before the transfer if you do not wish your data to be included.
11. Data Security
We encrypt data as it travels to and from Pineway. We also apply an additional layer of encryption to stored text, including client notes and transcripts. Pineway manages the encryption keys, so our systems can decrypt this content for authorized access and to provide the features you use. This is not end-to-end encryption where only you hold the keys. Other information and files are protected by access controls but may not use this additional layer of encryption.
We limit access to client information through account permissions and database access rules. Coaches choose what to share with their clients using Pineway's sharing controls. Our systems and service providers process information as needed to provide the service. Once you share information with someone, they may be able to copy or save it.
If we learn of a personal data breach affecting information we handle on your behalf, we will let you know without undue delay, as set out in our Data Processing Agreement. We will also notify the relevant authorities and affected people when required by law, taking into account our role and the nature and risk of the breach.
No method of transmission or storage is completely secure. You can report a suspected security issue to hello@pineway.io.
12. Your Privacy Rights
Depending on your location (e.g., if you are in the EEA, UK, or California), you may have certain rights regarding your personal information, including:
- The right to access the personal data we hold about you.
- The right to request the correction of inaccurate data.
- The right to request the deletion of your data ("Right to be Forgotten").
- The right to object to processing based on our legitimate interests, including product analytics and session replay.
- The right to withdraw your consent to optional cookies, including product analytics and advertising, at any time.
To exercise these rights, please contact us at hello@pineway.io.
For California Residents:
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to Know: Request details about the personal information we've collected about you in the past 12 months.
- Right to Delete: Request deletion of your personal information (subject to certain exceptions).
- Right to Opt-Out: We do not sell personal information. We report account signups and page views on marketing and authentication pages to Meta to measure our advertising, which counts as "sharing" for cross-context behavioral advertising under the CCPA. That only happens if you accept optional cookies, and you can opt out at any time through .
- Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.
To exercise these rights, contact us at hello@pineway.io.
13. Children's Privacy
Our Service is not intended for anyone under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at hello@pineway.io. If we learn we have collected information from a child under 13 without parental consent, we will delete that information promptly.
14. Automated Decision-Making and AI Features
We use AI to help you work with information you add to Pineway. These features process the content and context needed to carry out the task. AI can make mistakes, so review its output before relying on it or sharing it with others. Section 4K explains which providers process this information and how they handle it.
You have the right to:
- Understand when automated decision-making is being used
- Opt out of automated decisions that significantly affect you
- Request human review of automated decisions
If you have concerns about how automated tools are being used in your account, contact us at hello@pineway.io.
15. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.
16. Contact Us
If you have any questions about this Privacy Policy, please contact us:
By email: hello@pineway.io